I think I need to opt out of JinxSpam

So I've now received two (2) e-mails from NFLShop.com regarding NFC Conference Champions gear.  While I'm certainly feeling confident ahead of tomorrow's game (and have spent a fair amount of time pricing flights and hotels for Tampa), I haven't actually bought anything yet.  And I certainly don't see myself getting involved with imaginary championship gear, which, despite the fine-print promise of a refund should the Eagles lose, doesn't feel like a productive retail decision.

Also, I'm as big a sucker for merch as the next fellow, but I don't understand the implied urgency that would lead one to feel compelled to pre-order one of these shirts or hats.  What, so I can get it Tuesday instead of Wednesday?  And wear it to the office?

Things must be pretty grim/ desperate at NFLShop.com.